Understanding Modern SEO
Search engine optimization has evolved far beyond keyword stuffing and link building. Today, it is about delivering genuine value to users.
Technical SEO
- Core Web Vitals optimization
- Structured data markup (Schema.org)
- XML sitemaps and robots.txt
- Mobile-first indexing
Content Strategy
Great SEO starts with great content. Focus on answering user questions comprehensively and providing unique insights.
Local SEO
For businesses with physical locations, local SEO is critical. NAP consistency, Google Business Profile optimization, and local citations can dramatically improve visibility.